T2 Computing Holds Mobility in Business Breakfast Panel at Bloomberg Headquarters
Mobility and Your Organization
If you’re looking for directions—for a restaurant, or for medical advice—there is, as the saying goes, “an app for that.” Mobility has permeated everything, from the way we order things, to how we get directions, and even how we interact with one another. This is apparent both in our personal lives and in business.
During a recent executive breakfast held at Bloomberg headquarters, a panel session comprised of industry experts, and moderated by Carol Massar, co-host of Taking Stock on Bloomberg Radio, engaged in an in-depth discussion about the proliferation of mobility in business and the future dynamics companies will encounter.
Mobility is not just nice to have, it’s a necessity
When Facebook launched their IPO, it was rather underwhelming for investors. Just before the launch, the company disclosed that they were not effectively monetizing their mobile business—their fastest growing part.
“This contributed to a very weak IPO opening,” said panelist Paul Sweeny, U.S. Director of Research, Senior Analyst – Media & Internet at Bloomberg Industries. “But two quarters later, the company was able to show Wall Street that they found a way to effectively advertise to their mobile users. That’s all it took for investors to jump back on the bandwagon.”
Now more than ever, companies are adopting a BYOD (bring your own device) mobile policy, specifically for employees that utilize their personal devices for business purposes. One of the most frequent concerns is whether an employer can see an employee’s personal data. At Credit Suisse, employees are provided with the utmost privacy. According to panelist Andrew Borg, Vice President of BYOD and Mobile Platform Product Management, Credit Suisse, the company only has access to certain applications on employee’s phones. “We don’t want to see your photos or snapchat.”
One of the most common ways for organizations to connect with both consumers and workers is through apps. “It’s a privilege to have your icon on someone’s device,” stated Karen Pattani-Hason, Director of Agency Relations at Urban Airship. “You want to ensure the same end-user experience for both employees and consumers.”
Cisco’s Director of Sales Operations, Adam Pasieka, agreed: “The most important thing is allowing employees to have the choice to opt in.” The company has an app that allows users to see where their coworkers are, as well as find empty spaces and meeting rooms. “It’s all about freedom and choice for people to make them more productive.”