With a 25-year heritage of innovation and leadership, Avid is uniquely positioned to help organizations and professionals succeed in the highly competitive and rapidly changing media industry.
Our Avid Everywhere strategic vision addresses the entire media value chain—from the way media is created and managed, to the methods used to monetize, distribute, and track content—enabling broadcast, video, and audio professionals to connect with their audiences in more powerful, efficient, collaborative, and profitable ways.
Through Avid Everywhere, we’re helping media professionals solve their most critical challenges today, while preparing for the opportunities of tomorrow.
The Avid Story
Understanding the Return on Investment of Media Asset Management Systems
Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize their content life cycles by delivering revenue, efficiency, and creative gains, yet understanding how to financially justify new projects remains a challenge for many organizations.